If you have arrived in this office with your most important consideration in your legal representation being its cost, then you have accidentally wandered into the wrong law office. We do not mean to suggest that we are unconcerned with the cost to our clients of the legal services we provide. It is, in our view, the third most important consideration. We strive to maintain the highest ethical standards in our practice. The Rules of Professional Conduct which must be adhered to by every Florida lawyer include a prohibition against charging a "clearly excessive fee". We go even further and subscribe to the standard that we will not charge a fee which is not reasonable. In fact, it is our firm policy to discuss our fees with every client during the initial conference. However, as we said, in this office we do not consider the amount of the fee as our most important concern. For example, we could deliver legal services at a lower price than we do by sacrificing quality or service. We simply decline to do so.

         There are discount stock brokers; there are low-priced legal clinics (and lawyers); there are cut rate HMOs; there are many options for those who consider price as the preeminent consideration, are willing to sacrifice service or who cannot afford quality.

      Since we are a small firm, it is easier for us to provide personal service and attention in delivering legal services than it might be for the large law firm with even larger staffs of associates and legal assistants who must be "thrown" at each legal problem to justify their continued employment. So often in that environment, the personal touch is lost somewhere within the system.

        We think you will easily be able to see quality in the legal product we deliver. It is evident in many obvious ways such as our concern with the appearance of our documents. We invite you to compare our documents with similar documents produced by other offices. For example, what you are now reading was prepared and printed totally in house by the firm’s sophisticated equipment. But our quest for quality does not end there. Documents must not only appear to be quality, they must contain quality. We also invite you to ask other lawyers about our professional reputation. In fact, we are known as "a lawyer's lawyer". We count many local lawyers among our clients. In every instance we believe you will be satisfied with your inquiries, your observations, and with the product and service you receive from this office.

      In the south Florida area where most people are new-comers, often, the reputation of a business is judged, at least in part, by how long it has been operating in south Florida. Rohan Kelley’s grand-father began practicing law in 1912, his father began practicing in 1941, he began practicing in 1965 and his sons began practicing in 1997; in each instance, in Ft. Lauderdale. This family has been at this business in South Florida for four generations. Here today and gone tomorrow is not something that applies to this family.

       Finally, may we end where we began. In this firm, quality comes first.

       Reproduced on the reverse side, with the author's permission, is an allegory (but a true story) which exemplifies this firm's dedication to quality. This was originally published in the September 1992 issue of the American Bar Association Journal. Its author, James E. Brill is a solo practitioner lawyer in Houston, Texas. Just from reading the article, we know that Mr. Brill is also dedicated to delivering quality in his law practice.